Well, as nice sounding as it was, starting a company with such a name is limiting your future options. The market for actual high quality GMP-certified and tested Kratom is very small in Europe, while commonplace in the US. It's also true for nootropics/supplements (and the opposite situation with RCs). So if he ever wants to introduce other products in the same philosophy to fll a niche, reopening is a good opportunity to make the brand name less restrictive (see for example gaiastore, they do